The traditional AM/FM radio has long been the only built-in medium for cars. But in recent years, some advanced alternatives have also started to appear in cars, such as SiruisXM, Pandora and other broadcast services. With the increasing number of choices, both drivers and carmakers are pondering which of these devices is best suited to the dashboard of the car.
At a conference on cars at the electronic consumer show in New York on Tuesday, many auto executives at the conference agreed,Future carradioIt will be in the form of an embedded program。The app will directly bring more entertainment options to drivers, and it will prevent drivers from being distracted by their phones. While that may not be true at the moment, some data plan operators are already showing interest in the field,Such as AT&T, Sprint, and Verizon.
However, according to the content of Tuesday's meeting, some obstacles need to be overcome in order to implement the embedded broadcast program. The key problem is the price of data and how to design the program.
“The new car radio program is going to make drivers adapt, just as the driver ADAPTS to AM/FM radio. "Said chia-linsimmons, associate director of marketing at Aha。
In addition, embedded programs should also be designed to be quickly installed and uninstalled. At the same time, the costs of these procedures should be included in the price of the car, rather than the cost of the installation. BMW is offering a 10-year after-sales service for its new car in 2014, including the installation and maintenance of embedded programs。
“There are so many choices now that we want consumers to choose the products they want。”BMW's technical services product manager—EricSargentWhen it comes to,“We've improved the car system so customers can put new applications on their cars even if his car was a couple of years ago。We also take into account the problem of distracted driving,So our programEnable usersIn the absence of manipulation of mobile phonesEnjoy a lot of things on the premiseEntertainment services.
If you want to do as mentioned above, the use of voice command technology is inevitable. Voice command technology has developed rapidly in recent years. Drivers can change channels by voice at random: listen to favorite talk shows or ask for traffic information. BMW developed a technology that allows drivers to access Google search by touching the steering wheel. Drivers can use this technique to find directions and routes, and the car will inform the driver of the information loudly.
“Nowadays, drivers want to use new technology in different ways, and some people want to socialize on the bus。”
Sargent说,“Some BMW cars have a compact version of the Facebook program, and drivers can even use the programs on their cars to read Twitter or read text messages. The phone will be useless when driving。”
Pandora的GeoffSnyder, director of automotive business development, also shows that future vehicle software and programs can be connected to hardware devices anywhere.
"This program for producers and hardware maker, and are great opportunities." Snyder said, "in the future, users can control the air conditioner at home by a button on the car.". At that time, the concept of cars and rooms might become confused.”
In addition, 15 million new cars will enter the market this year. Although the update is fast, it will take decades for drivers to really get into the embedded program.